{"product_id":"the-no-1","title":"THE NO. 01","description":"\u003cp\u003e\u003cstrong\u003eTHE NO. 01 DENIM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe foundation of the AYMON denim program, THE NO. 01 is a refined interpretation of vintage 90s skate culture elevated through contemporary luxury streetwear design. Built around proportion, movement, and timeless character, it embodies the effortless attitude of oversized denim while maintaining a clean, elevated aesthetic designed for the modern wardrobe.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium 13 oz cotton-stretch denim, the fabric delivers the durability and structure of classic denim with added comfort for everyday wear. A carefully developed vintage wash creates a naturally worn appearance, highlighting subtle variations in tone and texture that give each pair a distinct sense of character and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe oversized baggy silhouette features a relaxed mid-rise waist and generous leg volume inspired by the golden era of skateboarding and street culture. Designed to stack naturally over footwear, the fit creates a strong visual profile while maintaining fluid movement and everyday versatility.\u003c\/p\u003e\n\u003cp\u003eA signature AYMON embroidery in vibrant red serves as the focal point of the garment, offering a bold yet refined expression of identity against the vintage blue wash. Every seam, panel, and proportion has been intentionally developed to balance nostalgia with contemporary luxury, resulting in a denim silhouette that feels both familiar and elevated.\u003c\/p\u003e\n\u003cp\u003eCombining archival skatewear influences with modern luxury streetwear sensibilities, THE NO. 01 is designed to become a permanent staple — a foundational piece built for everyday wear, effortless styling, and timeless relevance.\u003c\/p\u003e\n\u003cp\u003eFit Reference\u003c\/p\u003e\n\u003cp\u003eModel is 5’9” (175 cm) tall and weighs 65 kg, wearing Size 32 for the intended oversized baggy fit.\u003c\/p\u003e\n\u003cp\u003eFit may vary depending on body type.\u003c\/p\u003e\n\u003cp\u003eDetails\u003c\/p\u003e\n\u003cp\u003e• Premium 13 oz cotton-stretch denim\u003cbr\u003e• Vintage washed finish\u003cbr\u003e• Oversized baggy silhouette\u003cbr\u003e• Relaxed mid-rise construction\u003cbr\u003e• Designed for natural stacking over footwear\u003cbr\u003e• Signature AYMON embroidered logo detailing\u003cbr\u003e• Softened hand feel with structured drape\u003cbr\u003e• Durable everyday construction\u003cbr\u003e• Reinforced stitching throughout\u003cbr\u003e• Timeless skate-inspired proportions\u003cbr\u003e• Elevated luxury streetwear finishing\u003c\/p\u003e\n\u003cp\u003eDesigned in India.\u003c\/p\u003e\n\u003cp\u003eCrafted for modern street culture.\u003cbr\u003e\u003c\/p\u003e","brand":"AYMON","offers":[{"title":"28","offer_id":43002855260258,"sku":null,"price":2200.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":43079839121506,"sku":null,"price":2200.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":43079839154274,"sku":null,"price":2200.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":43079839187042,"sku":null,"price":2200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/0964\/4642\/files\/DSC07525.jpg?v=1783008550","url":"https:\/\/www.aymon.in\/products\/the-no-1","provider":"AYMON","version":"1.0","type":"link"}